
Ze Cube Information Technology
- Case Analysis
Company introduction
The company's main body is located in the United States. Its wholly-owned subsidiaries include Hong Kong Sufa International, Guangzhou Xingyue, Yiwu Sufa, and Shenzhen Xinghaichen, with annual sales of 1 billion;
The group has more than 200 employees (200+ in Yiwu and 60+ in Shenzhen). The CEO has 20 years of experience in the jewelry industry, and the middle and senior managers all have rich overseas backgrounds. In order to achieve leap-forward development of the company, it has reached strategic cooperation with many internationally renowned brands such as Dior, CoCoChanel, GUCCI and Monooc;
The company is committed to providing high-quality products to global consumers, including clothing, jewelry, bags, home textiles and other categories. The founder of the company has been deeply involved in the cross-border field for 15 years. We are dedicated and serious about our business. In the past six years (three years of China-US confrontation and epidemic), the companyRevenue has increased from 10 million to nearly 1 billion, becoming Amazon's leading seller in the jewelry category. In the fierce competition in the industry, our products have become our core competitiveness. In the next 3-5 years, the company's goal is to have revenue exceed 5 billion+, independent brands have suddenly emerged, and we are ready for listing.
Problems encountered by the company
There is no financial statement, only an operating gross profit statement, the financial work is similar to an operating clerk, more than 15 million in abandoned inventory, and the overall management of the company is chaotic
Our entry operation
1. Split functions between departments
2. Set up a financial department, recruit financial personnel, create accounts and issue reports
3. Financial departmentDepartment to drive the operation department and product department
4. We assist in the adjustment of the company's product line (make product models)
5. The financial department controls the expenses of the business department
6. Current sales are 700-800 millionProfit of more than 90 million
7, old products increased sales by more than 100 million, new products increased sales by more than 200 million
8, abandoned inventory reduced to 6 million
Problems solved for the company
Served for 4 consecutive years, treating us as part-time financial director.
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